Privacy Notice (“App”)

Last modified May 5, 2021

[View App Terms of Use here]

This Privacy Notice will help you understand what personal information PARELLA MOTORSPORTS HOLDINGS (PMH) collects and uses when providing Services to you through your use of the SVRA application (“App”) and your privacy rights associated with that personal information.

For the purposes of this Privacy Notice, “Services” refers to marketing, promotional, and customer relationship management in relation to your use of the SVRA application to deliver videos, and to other activities carried out on behalf of PMH by its technology and service provider for these applications Nagravision SA for such purpose.

This Privacy Notice does not include personal information collected by other products and solutions commercialized by PMH, which are governed by privacy terms made available with such specific products and solutions.

Contact – Exercising your privacy rights

PMH has appointed a contact email address if you have any question or concerns about personal data handling policies and practices or exercise of your rights. Please send your inquiry to In your email, please describe in as much detail as possible the nature of your inquiry or how you believe that the Privacy Notice has not been complied with.

Changes and updates to the Privacy Notice

As our Services to you may change from time to time, this Privacy Notice may need to be updated accordingly. PMH reserves the right to amend this Privacy Notice at any time at its sole discretion and will provide notice of material changes on the application. We may email you (provided you have an email address registered with us) about material changes therein, prior to them becoming effective but we invite you to consult this page on a regular basis to get information on our latest privacy practices. By continuing to use the Services after changes to the Privacy Notice have become effective, you are giving your agreement to the revised Notice with the following exception: if at the time you provide personal information to PMH or to one of its affiliates you are given the opportunity to limit how such information will be used to communicate with you, either by PMH, by one of its affiliates or by third parties, PMH will not change your preference in this regard without your express consent. However, if PMH sells assets (or the assets of a division or subsidiary) to another entity, or PMH (or a division or subsidiary) is acquired by, or merged with, another entity, PMH may provide to such entity customer information that is related to that part of our business that was sold to, or merged with, the other entity without your consent.

If, as the result of such changes, you want to alter the ways in which PMH is allowed to use your personal information, you can do so by following the procedure described below in the section titled “Access and Control over your Personal Information”.

Children’s privacy

We do not knowingly collect personal information from individuals under age 13. If you are under the age of 13, please do not submit any personal information through the Services. If you have reason to believe that we may have accidentally received personal information from an individual under age 13, please contact us immediately at

If you are visiting, residing in or resident of the Europe Economic Area, and under the age of 16, then you must obtain your parent’s or legal guardian’s permission to consent to the collection and processing of your personal data.

If you reside in California USA and are under the age of 16, we will ask that you provide consent before sharing your data with third party companies other than PMH and Nagra.

When offering pay services and products directly or by using a store, we will ask you to confirm that you are at least 18 years old or rely on the information that you provided to the store.

Personal information we collect and use

PMH collects personal information (also referenced as personal data) about its customers and other individuals for the purpose of providing the Services to them. The personal information collected falls into several categories described below. A detailed list (or categories) of personal information and its purpose is provided at the end of this document.

1. Customer Relationship Management

We may ask for certain information, such as your first name and last name, postal address, telephone number, email address, proof of identity (passport number, identification card number, etc) and other information, from you in order to provide the Services to you, or if you contact or interact with us. We may also retain any messages you send through the Services and may retain other information you voluntarily provide us with, including but not limited to your comments and other content. We use this information to operate, maintain, and provide to you the features and functionality of the Services, and as further detailed below.

2. Information we may collect and/or receive from third parties

We may receive information about you from third parties including third party social networking services. You should always review, and if necessary, adjust your privacy settings on third party websites and services before linking or connecting them to the Services. We also may collect information about you from third party business partners, publicly available sources and our subsidiaries and affiliates.

In order to reduce errors in our database, authenticate our users and prevent abuse of our system, we may on occasion supplement the personal information you submit to us with information from third-party sources. For example, we may supplement your registration information with address information provided by the relevant in-country postal service to qualify your information and prevent errors in our database.

3. Commercial and marketing communications

We use the information we collect or receive to communicate directly with you. We may send you electronic messages containing Service-related notices (e.g., account verification, purchase and billing confirmations and reminders, feature notifications, technical and security notices). We may also send you electronic messages containing product and/or service offerings, promotions, invitations and special offers. You can also stop receiving electronic messages (other than Service-related notices) from us by clicking on the “unsubscribe link” provided in such communications or by changing your account preferences or settings.

4. Analytics information

We may directly collect information, or we or our third-party business partners may use analytics tools to help us measure traffic and usage trends for the Services (“Analytics Information”).

5. Cookies and site tracking

Our Services uses cookies and other technologies to provide enhanced functionality on the site, track data traffic and aggregate traffic movement (e.g. what pages are popular, what sequence of pages are visited) for analysis, application optimization and to gather demographic information about our user base as a whole.

These technologies record information about your use of our App, including:

  • Browser and device data, such as IP address, region or general location where your computer or device is accessing the internet, device type, operating system and Internet browser type, screen resolution, operating system name and version, device manufacturer and model, language, plug-ins, add-ons and the language version of the sites you are visiting.
  • Usage data, such as time spent on the sites, pages visited, links clicked, language preferences, and the pages that led or referred you to our sites.

To learn more about the cookies that may be served through our App and how you can control our use of cookies and third-party analytics, please see below.

5.1 Information on cookie use

A cookie is a small text file placed on your computer, to help us analyze how you use our App. When you use the App again, the cookie enables the App to recognize your previous choices and deliver an improved user experience (saving time or retrieving pieces of information for a customized experience).

We use first-party cookies (set by us) and third-party cookies (set by our marketing and analytics partners) that enable features such as advertising, interactive content and analytics to be provided.

The types of cookies we use are:

  • Essential cookies: These cookies are strictly necessary to provide you with services available through our subscription services and mobile apps and to use some of its features, such as access to secure areas.
  • Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our App and subscription services are being used or how effective our email campaigns are, or to help us customize our App for you.
  • Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our subscription service and mobile apps but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

In particular, our App uses Google Analytics, an analytics service provided by Google, Inc. (“Google”) that uses cookies. The information generated by the cookie about your use of the App (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the App, compiling reports on App activity and providing other services relating to App activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of the App. By using the Services, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

5.2 How you can control cookies

You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings,” “help” “tools” or “edit” facility). Many browsers are set to accept cookies until you change your settings.

Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit

If you do not accept our cookies, you may experience some inconvenience in your use of our App. For example, we may not be able to recognize your computer or mobile device and you may need to log in every time you use our App.

6. Google advertising

Our Services use Google advertising for remarketing purpose, which will display advertising for people who have previously used our App. For that purpose, our Services will collect information such as your IP address and device identifier. It will NOT use personally identifiable information such as your name, address, email address or telephone number. You can opt out of Google’s use of cookies or device identifiers by visiting Google’s Ads Settings ( Alternatively, opt out of a third-party vendor’s use of cookies by visiting the Network Advertising initiative opt-out page ( or control the use of device identifiers by using your device’s settings.

7. Log file information

Log file information is automatically reported each time you access a page or other content within the Services. We may also receive log information relating to your device and your use of our Apps. When you use the Services, our servers automatically record certain log file information (“Server Logs”). These Server Logs may include anonymous information such as your page request, Internet Protocol (IP) address, operating system, browser type, referring/exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information. The information contained in Server Logs is used to monitor, assess, manage, diagnose problems with, improve and otherwise administer the Services.

8. Device identifiers

When you access the Services by or through a mobile device (including but not limited to smart phones or tablets), we and/or our third party business partners may access, assign, collect, monitor and/or remotely store one or more unique device-specific identifiers, such as a universally unique identifier (UUID) (“Unique Identifiers”). Unique Identifiers are small data files or similar data structures stored on and/or associated with your mobile device, which uniquely identify your mobile device. A Unique Identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by us. A Unique Identifier may convey information to us about how you browse and use the Service. A Unique Identifier may also be used to help you log in faster and enhance your navigation through the Service.

9. Location data

When you access the Service by or through a mobile device, we may access, collect, monitor and/or remotely store location data, which may include GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device (“Location Data”). Location Data may convey to us information about how you browse and use the Service. Location Data may be used to personalize and customize your experience when using the Service, facilitate the functionality of certain features within the Service, and to improve the Service. Some features of the Service, particularly location-based services, may not function properly if use or availability of Location Data is impaired or disabled. Your device configuration settings allow you to disable location tracking. Please refer to the instructions for your mobile device’s operating system.

Do Not Track signals

Some internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently respect any do not track signals. To find out more about “Do Not Track,” please visit

Third party websites

Please note that neither PMH nor Nagra are responsible for the content or privacy practices of third-party websites to which the website may link. You should review the privacy notice of such websites before using the sites.

Sharing of your personal information with third parties

PMH and its service provider Nagravision may share information with third party business partners that function on our behalf. Examples include, but are not limited to, companies that assist us with serving advertisement within the Services, analyzing data, and providing marketing assistance. We may share information about you that they need to perform their functions. We will use contractual or other means to protect personal information disclosed to such third parties. We may also share your information with any subsidiary or affiliate of ours for purposes consistent with this Privacy Notice. Any subsidiary or affiliate of ours will be required to maintain that information in accordance with this Privacy Notice.

PMH will request your prior consent before disclosing your personal information to any other third party.

Legal basis for processing personal information

The legal basis for the processing of your personal Information as described above is your consent or our need for processing your personal information in order to be able to deliver the Services or to provide you with the requested information. You have the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

International transfer of personal information

  1. When you submit personal information to PMH or one of its affiliates through a mobile application, a website or other digital and print means, you understand and agree that this information may be transferred across national boundaries and may be stored and processed in the USA, the European Economic Area and Switzerland.  We put in place appropriate contractual data protection agreements or use other appropriate legal mechanisms to safeguard the transfer of information.
  2. Transfers to third parties: You also acknowledge that in certain countries or with respect to certain activities, the collection, transferring, storage and processing of your information may be undertaken by technology vendor partners working with us (see above).

Security of your personal information

PMH, its service provider Nagravision and their affiliates have put in place appropriate physical, technical measures and managerial procedures to safeguard and help prevent your personal information from loss, misuse, unauthorized access, disclosure, alteration or destruction. We update and test such security measures on an ongoing basis and restrict access to your personal information to those employees who need to know that information to provide Services to you. Our employees receive training about privacy matters, including confidentiality and security of your personal information.

Retention of your personal information

Our policy is to retain your data only as long as needed to provide the Services, taking into consideration our need to provide information that you have requested on company, service and product development and comply with legal requirements.

We retain information from cookies and other tracking technologies no longer than 12 months from the date the information was created.

Access and control over your personal information

PMH and its service provider Nagravision make it possible for you to access your personal Information and more particularly to:

  • review, correct, update or delete the personal information you have supplied us with, to the extent that is not otherwise permitted or required to keep such data for continuing providing the Services;
  • object to certain data processing operations or ask us to restrict processing of your personal information;
  • opt-out of the disclosure of personal information to third parties;
  • receive a copy of the personal information the business has shared with third parties and the names and addresses of the third parties with whom the business has shared such information (for residents of California, USA, such information shared during the immediately preceding calendar year);
  • if we have collected and processed your personal information based on your consent, withdraw such consent at any time; or
  • receive a copy of your personal information processed by us.

To exercise any of those rights, you may unsubscribe at any given time using the link provided in the email or contact us directly at or by mail to:

5487 E Lake Rd
Romulus, NY 14541

Attn: Privacy Office

Changes to our Privacy Notice

We may update or modify this Privacy Notice at any time and from time to time without prior notice. Please review this Privacy Notice periodically, and especially before you provide any information. This Privacy Notice was made effective on the date indicated at the beginning of this document.

Filing a complaint

For European Customers: Supervisory authority

If you reside within the European Economic Area and if you wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local supervisory authority. You can find your supervisory authority by visiting

For US customers residing in California:

If you reside is the State of California, USA, you may file a complaint with the California Attorney General Office. For additional information regarding consumer complaints against a business/company under the CCPA and to initiate the complaint process, please click on the link.

For US customers under PII laws

You may file a complaint with the relevant state’s Attorney General’s office.

Categories of personal data and purpose

Category of personal information (data on fans)ExamplePurpose of useHow we share it
Contact detailsAccount ID, Name, home address, delivery address, phone number, email addressFor administration purpose and for providing the Services, including billing and shippingTo Service partners for delivering the service, shipping and billing To marketing partners, based on your consent
Data related to operations carried out from our websites and applicationsProducts and tickets purchased, type of subscription, purchase historyAdministrative, billing, marketing, analytics, statisticsTo marketing partners in anonymized form
Data related to the use of our ServicesDevice IP address, device identifierRemarketing purpose, for promoting our services on other websites that you are visitingWith our service providers and marketing partners
Payment data and information related to the transaction madeBank account number, credit card numberAdministrative, billing and accountingWith service providers delivering the payment service
Reviews and comments on our websites and appsCongratulations, comments, etcPart of the Services, communication with other fans and friendsNot shared
Data linked to the eventsArrival time, location, access doorService optimization, marketingWith marketing partners in anonymized form
FavoritesCountry, team, playerService quality, marketingWith marketing partners in anonymized form
Geolocation dataPhysical location or movementsImprove the quality of service and offeringsWith service providers delivering the service
LogfilesAccount ID, IP address, Device IDImprove the quality of service, protection against malicious activitiesNot shared