CHARLOTTE (June 16, 2026) – Racing America is proud to announce a new partnership with Gearhead Coffee, naming the premium coffee brand a presenting sponsor of Hagerty Cars & Caffeine Car Show powered by Gearhead Coffee, a growing enthusiast-driven automotive experience designed to connect car culture, motorsports and passionate communities nationwide.
Through this partnership, Gearhead Coffee will receive integrated promotional support across Racing America’s expansive motorsports ecosystem, including promotion through the Racing America and MotorsportReg digital platforms, helping drive awareness, engagement, and event participation among automotive enthusiasts and racing fans alike.
As the official powering partner of the Hagerty Cars & Caffeine Car Show, Gearhead Coffee will be prominently featured through digital marketing campaigns, event branding, experiential activations, social media promotion, and targeted communications designed to elevate the brand among a highly-engaged enthusiast audience.
“We are incredibly excited to partner with Racing America and become a presenting sponsor of Hagerty Cars & Caffeine Car Show powered by Gearhead Coffee,” said Jonathan Baughman, Owner of Gearhead Coffee. “This partnership represents a natural fit for our brand. Cars, coffee, and community have always gone hand in hand, and we’re excited to connect with passionate automotive enthusiasts through these incredible events while helping fuel memorable experiences both on and off the track.”
Scott Duncan, Chief Partnership Officer of Racing America, welcomed the new partnership and highlighted the strategic alignment between the organizations.
“Gearhead Coffee is an authentic enthusiast brand that perfectly aligns with the passion and lifestyle of our audience,” said Duncan. “We are excited to welcome Jonathan and the entire Gearhead Coffee team to the Racing America family, as a presenting sponsor of the Hagerty Cars & Caffeine Car Show powered by Gearhead Coffee. Through the power of our Racing America and MotorsportReg platforms, we look forward to helping accelerate their growth while creating meaningful fan engagement opportunities throughout the season.”
The partnership further strengthens Racing America’s commitment to delivering premium experiences for automotive enthusiasts while creating measurable value for brand partners through integrated marketing, live event activation, and digital audience engagement.
For more information on upcoming Hagerty Cars & Caffeine Car Show powered by Gearhead Coffee events, visit Racing America and MotorsportReg.
About Gearhead Coffee: Gearhead Coffee is a premium coffee brand built for automotive enthusiasts, racers, and hardworking individuals who appreciate performance, quality, and lifestyle. Inspired by the culture of motorsports and driven by passion, Gearhead Coffee fuels the people who keep the automotive world moving.
About Racing America: Racing America unites a leading owner and operator of motorsports events with a premier digital-first motorsports media platform. Its portfolio includes The Trans Am Series presented by Pirelli, Sportscar Vintage Racing Association (SVRA), Formula Regional Americas Championship (FR Americas), Formula 4 United States Championship (F4 U.S.), Ligier Junior Formula Championship (Ligier JFC), International GT (IGT), and the industry-leading event registration platform MotorsportReg.com.
Through RacingAmerica.TV and the 24/7 Racing America FAST Channel, the company delivers more than 250 live racing events annually, supported by a full production services arm, editorial division, and content distribution network. Blending racing tradition with innovation, Racing America connects drivers, teams, sponsors, and fans across professional and grassroots motorsports worldwide.
For more information, visit RacingAmerica.com.