Motorsports Icon Expands Grassroots Motorsports Reach Through SVRA
Southlake, TX (January 30, 2020) –Sportscar Vintage Racing Association (SVRA) announced today that Lucas Oil Products, one of the most revered brands in motorsports, is now the “Official Oil of SVRA.”
“It’s hard to imagine another company that has a bigger footprint in the motorsports landscape than Lucas Oil,” said SVRA’s CEO Tony Parella. “Whether it’s sprint cars, late models, their pro pulling league, motocross, off-road, or the NHRA U.S. Nationals at Lucas Oil Raceway, Lucas is into all facets of racing, especially in the grassroots realm. They also sponsor dozens of champion racers in every form of North American motorsports. SVRA is honored to be among such company.”
“We’ve been watching SVRA grow and redefine vintage racing through their national platform on America’s greatest road courses,” said Tom Bogner, Director of Motorsports, Lucas Oil Products. “By bundling their hundreds of vintage cars spanning over one hundred years under their SpeedTour banner with Trans Am and International GT, they bring a unique and compelling package to the industry as well as fans. We are very much looking forward to creating value to all parties involved with this sponsorship.”
Lucas Oil prides itself on its commitment to grassroots motorsports that affordably and effectively deliver a massive pool of loyal customers. Lucas engages hundreds of millions of consumers in real time via more than 300 events in over 35 states annually. Events are presented through over 300 hours of national television coverage on major networks such as CBS, CBS Sports Network, and MAVTV. Lucas’ reach not only includes every form of American motorsports but also extends into other fields, such as industrial equipment, heavy-duty trucking, boats and other marine equipment, hot rods, classic cars and everyday car care.
With this announcement Lucas Oil takes a prominent position alongside other top-brand companies on the growing list of SVRA sponsors that include Jaguar, Land Rover, Hagerty, Passport Transport, Hoosier, NetJets, Mazda, Sunoco, Avis, Big Machine Vodka, Remington, TireRack.com, RACELOGIC, Cook Wealth Management, Pirelli, Bell, HMS, and Marathon Coach. SVRA’s nationwide platform is at the heart of the organization’s growth strategy. Sponsorship agreements with powerful brands are combined with the significant participation of legendary professional drivers and leveraging the high net worth demographic in the paddock for sponsorship attraction. This provides three pillars for business expansion. Company officials report consistent annual triple-digit growth since 2012.
The Sportscar Vintage Racing Association (“SVRA”) is the premier vintage racing organization in the United States. Founded in 1978, SVRA has grown steadily to 2,500 active licensed members with a database of over 16,000 race cars. It will sanction 14 events in 2020 at some of the finest racing venues in the United States, including: the Indianapolis Motor Speedway, WeatherTech Raceway Laguna Seca, Lime Rock Park, Sebring Raceway, Road America, Watkins Glen International, Road Atlanta, Auto Club Speedway, the Mid-Ohio Sports Car Course, Portland International Raceway and Virginia International Raceway (VIR). In 2013, SVRA hosted the first U.S. Vintage Racing National Championships at the Circuit of the Americas (COTA) in Austin, Texas—a tradition it continues today. SVRA operates the Vintage Race of Champions (VROC), featuring legendary professional drivers such as Bobby Labonte, Geoff Brabham, Al Unser Jr., and Mike Skinner in a four-race series. Willy T. Ribbs, Davy Jones and Wally Dallenbach Jr. were the VROC class champions in 2019. Further information on SVRA, a complete annual schedule, and entry lists can be found on the SVRA website. Be sure to check our Facebook page and YouTube channel which currently boasts a library of over 300 action packed event videos, or follow us on Twitter and Instagram.
About Lucas Oil Products:
Lucas Oil Products was founded by Forrest and Charlotte Lucas with the simple philosophy of producing only the best line of lubricants and additives available anywhere. Since its inception, Lucas has steadfastly adhered to this corporate objective. Through innovative product research and development, along with aggressive marketing programs, Lucas has established itself as the top selling additive line in the United States. Additionally, Lucas Oil offers a premium line of motor oils, greases, fuel treatments, industrial lubricants, and problem solving additives to help firmly establish Lucas Oil as a prominent figure in the marketplace. For more information, visit www.LucasOil.com and on Facebook at www.facebook.com/OfficialLucasOil.