Mission’s President and CEO to Compete in SpeedTour Races
Southlake, TX (February 5, 2021) – Sportscar Vintage Racing Association (SVRA) announced today that Mission Foods has joined its expanding family of partners as “The Official Tortilla and Chip Company” of SVRA. Mission Foods is America’s top manufacturer of tortillas, tortilla chips, flatbreads, and other baked products.
“It’s great to welcome a leading global consumer brand to our sport,” said SVRA CEO Tony Parella. “I am especially excited that the company’s President and CEO, Juan Gonzalez, shares my passion for auto racing in wheel-to-wheel competition. I appreciate his enthusiasm for everything we are doing with our SpeedTour events.”
Mission’s outstanding products and business strategy have driven steady expansion since 1977. Since then, they have delivered high-quality products suited to countries’ cultures and tastes across the globe. Among the far-flung array of countries they serve – in addition to the United States – are the United Kingdom, Mexico, Central America, Europe, Malaysia, China, and Russia. They have demonstrated social consciousness in their company culture with new offerings such as their “Better-for-you” product line of flavorful low carb, gluten-free products and a commitment to environmentally sound company facilities.
“I have long admired as a driver and competitor the passion for excellence demonstrated by Tony and his entire team,” said Juan Gonzalez, Mission Foods President and Chief Executive Officer. “We are very excited to partner with SVRA. As a leading global brand, it is an opportunity to interact with consumers in a fun and exciting environment while supporting motorsports, which –I love.”
Mission Foods joins other top-brand companies on the growing list of SVRA partners. Among them are Jaguar, Land Rover, NetJets, Sunoco, Avis, Mazda Motorsports, Big Machine Vodka, TireRack.com, RACELOGIC, Cook Wealth Management, Hawk Performance, F.A.S.T., and Marathon Coach. SVRA’s nationwide platform is at the heart of the organization’s growth strategy. Agreements with powerful brands combine with the significant participation of legendary professional drivers and the paddock’s high net worth demographic for more partnership attraction. This strategy provides three pillars for business expansion. Company officials report consistent annual triple-digit growth since 2012.
About Mission Foods:
MISSION®, owned by GRUMA, S.A.B. de C.V., is the world’s leading brand for tortillas and wraps. MISSION® is also globally renowned for flatbreads, dips, salsas and Mexican food products. With presence in over 112 countries MISSION® products are suited to the lifestyles and the local tastes of each country. With innovation and customer needs in mind, MISSION® focuses on the highest quality, authentic flavors, and providing healthy options that families and friends can enjoy together. For more information, please visit www.missionfoods.com
About SVRA: Sportscar Vintage Racing Association (SVRA) is the premier vintage racing organization in the United States. Founded in 1978, SVRA has grown steadily to 2,500 active members with a database of over 11,000 race cars. Race weekends take place at some of the finest racing venues in the United States, including Charlotte Motor Speedway, WeatherTech Raceway Laguna Seca, Sebring International Raceway, Road America, Watkins Glen International, Michelin Road Atlanta Raceway, the Mid-Ohio Sports Car Course, Portland International Raceway, Auto Club Speedway, Lime Rock Park, Sonoma Raceway and Virginia International Raceway (VIR). In 2013, SVRA hosted the first U.S. Vintage National Championships at the Circuit of The Americas (COTA) in Austin, Texas—a tradition it continues today. Find additional information on SVRA, a complete annual schedule, and entry lists on the SVRA website. Be sure to check our Facebook page and YouTube channel, which currently boast a library of over 300 action-packed event videos, or follow us on Twitter and Instagram. Most SVRA races will be live-streamed on the SVRA app.