Partnership Catalyst for SpeedTour MarketPlace, A New Vendor Experience at SpeedTour Events
CHARLOTTE (April 13, 2023) — Bravo Trailers is the latest company to partner with SpeedTour, becoming an official partner, as well as manufacturing the trailer that will house a new at-track vendor experience. Now recognized as the “Official Trailer of the Trans Am Series presented by Pirelli” and the “Official Trailer of Sportscar Vintage Racing Association (SVRA),” fans attending SpeedTour events will especially notice Bravo Trailer’s increased presence when visiting the SpeedTour MarketPlace. Designed as a central location to showcase and sell official partners’ merchandise, the SpeedTour MarketPlace is sure to be a must-stop destination on vendor row at any SpeedTour event.
“We’re very excited to launch our partnership with Bravo Trailers,” said Tony Parella, CEO of SpeedTour. “The impact they will have on our events—both from a fan perspective in having a home base to find all of our partners’ products, and from a marketing perspective in providing us with the ability to market on our partners’ behalf—will be huge. We’ve named 2023 our ‘year of the spectator,’ and our partnership with Bravo Trailers and the implementation of the SpeedTour MarketPlace will play a big role in that. Likewise, with Bravo’s product at the core of our partner showcase, I’m certain we’ll sell a lot of trailers.”
Expected to debut midseason, construction has already begun on the 44’ trailer that will become known as the SpeedTour MarketPlace. The trailer will be the storefront for SpeedTour series’ merchandise, including SVRA, Trans Am, Formula Regional Americas Championship Powered by Honda and Formula 4 United States Championship Powered by Honda. It will also become a spectator information booth to improve the at-track fan experience, and SimCraft has already signed on to provide a simulator that will travel in the MarketPlace and provide fans with a virtual opportunity to experience each track from the driver’s seat.
“We’re excited to partner with SpeedTour,” said Mitch Bender, Founder and CEO of Bravo Trailers. “We’ve been involved in the Trans Am Series as competitors for decades—I actually have photos of my son Danny, who races in Trans Am today, standing in my racecar when he was just two or three years old. To bring that full circle and now partner with the series and have one of our trailers become the focal point of vendor row with SpeedTour MarketPlace is a great opportunity. The paddock is full of trailers; hopefully we’ll see more and more of them become Bravo Trailers.”
Bravo Trailers started in 2011 with a clean-sheet approach to trailer manufacturing and the advantage of knowledge and expertise from industry veterans. By teaming up the best people and giving them the tools to do the job right, Bravo Trailers’ seasoned engineering team has achieved their quest for better quality, a better trailer, and a better customer experience. Selling everything from car and race trailers to custom commercial and specialty trailers, no matter the need, Bravo Trailers has the solution.
SpeedTour will host its next event at Sonoma Raceway with the Mission Foods Sonoma SpeedTour, April 28-30. Featuring racing from SVRA, the Trans Am Series presented by Pirelli’s Western Championship, International GT and more, tickets for the Mission Foods Sonoma SpeedTour are available now at SpeedTour.net/Sonoma.
About Bravo Trailers: Bravo Trailers started in 2011 with a clean sheet approach to trailer manufacturing. We teamed up with the best people and have given them the tools to get the job done right. Together with Bravo’s seasoned engineering team we’ll achieve our quest for better quality, a better trailer and a better customer experience. Mitch Bender and the Bravo team have over 100 years of combined trailer building experience with the determination to get the job done.
About SpeedTour: SpeedTour hosts motorsports festivals encompassing America’s top road racing series at the most prestigious race tracks in North America. Competition includes the Trans Am Series presented by Pirelli (Trans Am), Sportscar Vintage Racing Association (SVRA), Formula Regional Americas Powered by Honda (FR Americas), Formula 4 United States Championship Powered by Honda (F4 U.S.), Prototype Sprint Series Association (PSSA), International GT (IGT) and more. Trans Am, FR Americas and F4 U.S. are all sanctioned by SCCA Pro Racing, which is also related to the SpeedTour. through a long-term agreement to the commercial rights to brand and operate SCCA Pro Racing. With 21 events on the 2023 schedule, SpeedTour will exceed 5,500 entries. Between racing, concerts and car shows, SpeedTour events often attract more than 25,000 spectators. Additional marketing and promotional opportunities for SpeedTour are available through SpeedTour Quarterly, a magazine delivered in both print and digital formats, and on SpeedTour TV, a live streaming platform. Learn more about SpeedTour by visiting SpeedTour.net.