Omologato Renews Official Timepiece Partnership with SpeedTour

Watches to be Awarded for Perfectly-Timed Move of the Race and Champions Across All Four SpeedTour Series

SOUTHLAKE, Texas (March 17, 2022) – SpeedTour announced today that Omologato Motorsport Watches has renewed its partnership with SpeedTour’s four racing series for 2022. Omologato will remain the Official Timepiece Partner to the Trans Am Series presented by Pirelli, Formula Regional Americas Championship Powered by Honda (FR Americas), Formula 4 United States Championship Powered by Honda (F4 U.S.) and the Sportscar Vintage Racing Association (SVRA). 

Each event weekend, series-branded Omologato watches will be awarded to a competitor in Trans Am, FR Americas and F4 U.S. who is deemed to make the Omologato Perfectly-Timed Move of the Race. Additionally, Omologato timepieces will be awarded to Driver Champions in each class in Trans Am and SVRA, as well as the Driver Champion and the Team Principals of the winning organization for the Team Championship in FR Americas and F4 U.S. FR Americas will also award a watch to the Driver Champion in its Masters class. 

The 2022 program kicked off at Sebring (Fla.) International Raceway during the Trans Am season-opener with Robert Noaker in TA2 earning the Omologato Perfectly-Timed Move of the Race. He was awarded his timepiece in Victory Lane. 

“We are so pleased that Omologato is returning to all four SpeedTour series in 2022,” said Tony Parella, President and CEO of SpeedTour. “Omologato is a great supporter of motorsports around the world, and we appreciate the opportunity to award our drivers with their beautiful series-branded timepieces; we know it means a lot to our recipients. I have one of their SVRA watches, and you won’t see me without it on a race weekend.”

“I’m delighted to continue our partnership with SpeedTour,” said Shami Kalra, founder of Omologato. “Coming into our second year, we’ve worked really well with the organizers and achieved a lot behind the scenes. This partnership is exactly the kind we look for to help create good quality brand awareness.”

The next Omologato watch will be awarded during the Charlotte SpeedTour at Charlotte Motor Speedway on March 17-20. 

About Omologato: 

Omologato is a British watch brand established in 2015 with the aim being to create fine motorsport inspired timepieces designed to celebrate iconic locations, cars and figures. Founder Shami Kalra has more than 25 years’ experience in the watchmaking industry, and brings his passion for all things motorsport to Omologato, ensuring that every timepiece produced by the company is a real tribute to the sport.

Each watch is hand assembled using a world-leading Chronograph movement, housed in British designed cases, with bespoke faces and straps. Omologato timepieces offer the broadest and most accessible range of watches designed specifically for the automobilist in the world today, with the range consisting of more than 30 designs, with several limited editions. Prices start from $249 and more details can be found at 

About SpeedTour: SpeedTour hosts motorsports festivals encompassing America’s top road racing series at the most prestigious race tracks across the country. Competition ranges from the Trans Am Series presented by Pirelli (Trans Am), Sportscar Vintage Racing Association (SVRA), Formula Regional Americas powered by Honda (FR Americas), Formula 4 United States Championship powered by Honda (F4 U.S.), to International GT (IGT) and more. Trans Am, FR Americas and F4 U.S. are all sanctioned by SCCA Pro Racing, which is also related to the SpeedTour through a long-term agreement to the commercial rights to brand and operate SCCA Pro Racing. With 21 events on the 2022 schedule, SpeedTour will exceed 5,500 entries. Between racing, concerts and car shows, SpeedTour events often attract more than 25,000 spectators. Additional marketing and promotional opportunities for the SpeedTour are available through SpeedTour Quarterly Magazine, a quarterly magazine delivered in both print and digital formats and SpeedTour TV, a live streaming platform. Several marquee SpeedTour events will be live streamed at SpeedTour.TV.