Iconic American Company Fits Nicely In SVRA Paddock Packed With Racing Icons
Southlake, TX (October 29, 2019) – Sportscar Vintage Racing Association (SVRA) today announced that the Remington Arms Company is now the “Official Recreational Firearms Company of SVRA.” Founded in New York and headquartered in Madison, North Carolina, Remington is a leader in the production of ammunition, shotguns, and rifles.
“We are tremendously honored to have Remington, an iconic American brand for over 200 years, as a partner,” said SVRA CEO Tony Parella. “Vintage racers appreciate sportsmanship and leadership and everyone I have spoken with agrees there is a lot of synergy between the Remington and SVRA brands.”
Remington sells sporting goods for hunting and shooting sports markets, as well as solutions to the military, government, and law enforcement markets. Founded in 1816 in upstate New York, the company is the oldest continuously operating manufacturer and continues to manufacture in its original plant located in Ilion, New York. Remington is a privately-held manufacturer of firearms, silencers, and ammunition products and one of the largest domestic producers of ammunition, shotguns, and rifles. The Remington family of companies has 12 locations across 9 states employing over 3,500 people and distributes its products throughout the United States and in over 55 foreign countries.
“We are extremely impressed with the growth of SVRA,” said Christian Hogg, Remington’s Director of Marketing. “SVRA is clearly the leader in vintage racing and that makes it a powerful platform for reaching distinguished American men and women who appreciate impeccable quality sports products. Sportsmen shooters who revere iconic brands like Jaguar, Land Rover, NetJets, and Chopard also respect the full range of our products.”
Willy T. Ribbs, SVRA’s newly crowned champion of its Vintage Race of Champions (VROC) series applauded the SVRA-Remington agreement. Ribbs has competed in organized shooting competition as an amateur and his son Theo is a top-ranked professional who has won international events in the Professional Sporting Clays Association (PSCA). Ribbs had a stellar career as a professional auto racer to become the first black driver to qualify for the Indianapolis 500 and remains one of the winningest drivers in the history of the professional Trans Am series.
“I am so pleased to see this sponsorship develop because it combines two of my favorite sporting passions – top-caliber auto racing and the best in sport shooting. The very first shotgun I fired was a Remington 410 when I was 9 years old under the supervision of my grandfather, who was extremely skilled in the use of firearms,” said Ribbs. “I also shot my grandfather’s 870 Remington when I was 12. My son Theo has won many championship sporting clay events using Remington products as well.”
Remington joins other top-brand companies on the growing list of SVRA sponsors that include Jaguar, Land Rover, NetJets, Sunoco, Chopard Watch, and Avis. SVRA’s nationwide platform is at the heart of the organization’s growth strategy. Sponsorship agreements with powerful brands are combined with the significant participation of legendary professional drivers and leveraging the high net worth demographic in the paddock for sponsorship attraction. This provides three pillars for business expansion. Company officials report consistent annual triple-digit growth since 2012.