SOUTHLAKE, Texas (January 4, 2022) – Parella Motorsport Holdings (PMH) announced today that Summit Racing Equipment is now the “Official Performance Parts Company” of its Trans Am Series presented by Pirelli, and Sportscar Vintage Racing Association (SVRA) properties. For more than 50 years, Summit has grown into the go-to parts source for racers and high-performance car owners around the globe.
“Summit has earned its reputation as the World’s Speed Shop for gearheads everywhere,” said Tony Parella, CEO of PMH. “I particularly enjoy rolling out the red carpet for new partners who are squarely in the middle of our wheelhouse. I know we can help them create business opportunities in the SpeedTour ecosystem.”
PMH officials share that Summit is already an excellent source for high-performance parts for Trans Am and SVRA teams. This partnership takes Summit’s profile in the SpeedTour paddocks to a much higher level of visibility and engagement.
“All of us at Summit are amped-up to have the chance to make a splash in Tony’s SpeedTour paddock,” said Jim Greenleaf, Motorsports and Event Manager. “In 1968, we started as a small performance parts business for drag racers. Since then, we have expanded to become an international business with a product line from more than 1,500 manufacturers. We are excited to formalize our partnership with Trans Am and SVRA as we have done with numerous high-profile racing sanctioning bodies around the world.”
The SpeedTour paddock is packed with business owners and corporate executives responsible for customer satisfaction. Parella’s strategy with partnership agreements is to create a B2B ecosystem that delivers tremendous value for everyone involved.
SpeedTour’s nationwide platform is at the heart of the organization’s growth strategy. Summit Racing Equipment joins other top-brand companies on the growing list of partners highly visible at SpeedTour event weekends, in SpeedTour Quarterly magazine, and various SpeedTour websites and social media platforms. Among these partners are Lucas Oil, NetJets, Sunoco, Avis, Big Machine Vodka, TireRack.com, RACELOGIC, Mission Foods, Hawk Performance, F.A.S.T., Marathon Coach, WeatherTech, and CG Detroit.
Parella Motorsports Holdings (PMH) owns four major road racing series and hosts racing festivals across the United States under the SpeedTour brand name. PMH will exceed 5,500 entries throughout the 2022 season. Between the racing, concerts, and car shows, PMH events often attract more than 25,000 spectators. Trans Am, FR Americas and F4 U.S. are all sanctioned by SCCA Pro Racing. Many of the events can be live streamed, starting with Sebring in February. Check SpeedTour websites and social media platforms for availability.
About the Trans Am Series presented by Pirelli:
Trans Am is the longest-running professional road race series in the United States. Trans Am was founded by racing factory pony cars in the late 1960s. To this day, Mustangs, Camaros, and Challengers are being sold 50 years after their launch, and Trans Am played a major role in their success. SpeedTour events will also host the professional race series Trans Am at 16 of the 2022 season events.
About Sportscar Vintage Racing Association:
SVRA is the largest vintage racing organization in the world. A typical event has several hundred vintage race cars representing over 100 years of automotive history on the track. The drivers of these race cars are high net-worth, prominent professionals. In 2022, SVRA will host 22 events at some of the most iconic race tracks in North America, including Indianapolis Motor Speedway, Sebring International Raceway, Watkins Glen International, WeatherTech Raceway Laguna Seca, Sonoma Raceway, and Circuit of The Americas, among others. This nationwide footprint has over 312,000,000 Americans living within 200 miles of our events.