Leader In Consumer Tire Consultation Perfect Fit In SVRA Paddock

Southlake, TX (December 10, 2019) – Sportscar Vintage Racing Association (SVRA) today announced that TireRack.com is now the “Official Tire Store of SVRA.” Tire Rack has a long and varied list of associations with car performance programs across the country.

“Tire Rack is the undisputed leader in tire consultation to ensure consumers purchase the right tire for their needs,” said SVRA CEO Tony Parella. “Everyone at SVRA is excited about Tire Rack’s long association with competitors, car enthusiasts, car shows, and spectators – everyone in the car culture. They have a very strong presence in grassroots racing and this agreement extends that.”

Tire Rack sells a wide variety of branded tires,  wheels and other accessories supported by a network of over 8,000 independent recommended installers throughout the United States. Customers engage online through TireRack.com or personally on the phone and then utilize the installer most convenient to them for installation. Founded in 1979 in Indianapolis, Indiana, Tire Rack has grown into a nationwide, trusted source through its leadership in quick, free consumer consultation. Among its assets is a purpose-built test track in South Bend, Indiana available to manufacturers, car clubs, and other enthusiasts.

 “We are pleased to add SVRA to our family of automotive enthusiast organizations that we proudly support,” said TireRack.com Executive Vice President, Matt Edmonds. “SVRA is a perfect channel for us to reach drivers with discerning tastes to help them select the right tires for their vehicles. We share their passion for getting the greatest performance and pleasure out of the cars they drive, whether on the track or on the road.”

TireRack.com joins other top-brand companies on the growing list of SVRA sponsors that include Jaguar, Land Rover, NetJets, Sunoco, Chopard Watch, Avis, Big Machine Vodka, Remington, and Marathon Coach. SVRA’s nationwide platform is at the heart of the organization’s growth strategy. Sponsorship agreements with powerful brands are combined with the significant participation of legendary professional drivers and leveraging the high net worth demographic in the paddock for sponsorship attraction. This provides three pillars for business expansion. Company officials report consistent annual triple-digit growth since 2012.

About SVRA – The Sportscar Vintage Racing Association is the premier vintage racing organization in the United States. Founded in 1978, SVRA has grown steadily to 2,500 active members with a database of over 14,000 race cars. The 2020 schedule consists of 14 events at some of the finest racing venues in the United States, including: the Indianapolis Motor Speedway, WeatherTech Raceway Laguna Seca, Lime Rock Park, Sebring, Road America, Watkins Glen, Road Atlanta, Auto Club Speedway, the Mid-Ohio Sports Car Course, Portland International Raceway and Virginia International Raceway (VIR). SVRA’s popular Vintage Race of Champions (VROC) series features legendary drivers from NASCAR, IndyCar, IMSA, Le Mans and more. SVRA hosted the first U.S. Vintage Racing National Championships at the Circuit of the Americas (COTA) in Austin, Texas in 2013. Further information on SVRA, a complete annual schedule, and entry lists can be found on the SVRA website. Also be sure to check our Facebook page and YouTube channel which currently boasts a library of over 300 action-packed videos of events.

About Tire Rack

Tire Rack, family-owned and headquartered in South Bend, Indiana, is America’s largest independent tire tester and consumer-direct source for tires, wheels and performance accessories. Their team of over 100 test drivers (their sales team) tests tires from every major tire manufacturer on the company’s state-of-the-art, 11.7-acre test facility. The findings are then posted on the company’s website, www.tirerack.com, where consumers can make an educated decision on a tire, wheel or performance accessory purchase.

Tire Rack has also collected results from nearly 150,000 consumer surveys representing over 2.5 billion miles of real-world tire data, the largest known cache of such information anywhere. In addition, various testing and informational videos are available online in their Video Center at www.tirerack.com/videos. Since 1979, Tire Rack has grown from a single-point retail store in Indianapolis to encompass over 2.5 million square feet of space in nine distribution centers across the country. A diverse and broad in-stock inventory from 26 major tire and 60 wheel brands can be delivered anywhere in the country, most in one business day. A national network of over 8,000 independent Recommended Installers is available to assist customers with installation of their purchases.