All-American Manufacturer Expands Motorsport Footprint
Southlake, TX (April 14, 2021) – SVRA and The Trans Am Series Presented by Pirelli announced today an agreement that makes WeatherTech the “Official Interior Vehicle Protection Company” for both premier road racing organizations. For decades, WeatherTech has been committed to manufacturing in the United States and is well-known in motorsports circles.
“We take a special pleasure in relationships with partners who come to us with a full understanding of the power of motorsports as a marketing and branding platform,” said Tony Parella, Owner and CEO of both Trans Am and SVRA. “I appreciate the pride they take in being an American manufacturer. They’re great people.”
“SVRA and Trans Am are great American racing organizations and have been throughout their histories,” said David MacNeil, Founder, and CEO of WeatherTech. “As a business owner, I want to create high-quality products designed, engineered, and manufactured right here in America, built by American workers. When something is made in America, it means more than just a good-paying job for someone. Every manufacturing job creates up to five other jobs, including the delivery of products, packaging, designing, engineering and so on. Not to mention the communities, and supporting the small businesses of where those workers live every day.”
WeatherTech’s corporate headquarters is in Bolingbrook, Ill., where all the manufacturing happens and is home to R&D, engineering, product design, tool manufacture, marketing, order fulfillment, and shipping. Car interior products are sold under the WeatherTech brand and provided to many automobile manufacturers as an Original Equipment Supplier, enabling WeatherTech to garner not just appeal in the U.S. but also worldwide as products are exported overseas.
The agreement enables WeatherTech to showcase its brand in the context of SpeedTour weekends. SpeedTour includes SVRA and Trans Am and SCCA Pro’s FRA and Formula 4 open-wheel series and IGT contemporary sports car racing. There are also Hagerty Insurance “cars and caffeine” car shows and other activities that together create a speed festival environment.
About WeatherTech: Since 1989, WeatherTech has delivered on its promise of quality and craftsmanship through a commitment to American-made auto, home and pet products. Globally renowned for its laser-measured FloorLiner™ and innovative CupFone®, the Bolingbook, IL headquartered company continues to push industry boundaries through superior design, engineering and international brand recognition. More information can be found at weathertech.com.
About SVRA: Sportscar Vintage Racing Association (SVRA) is the premier vintage racing organization in the United States. Founded in 1978, SVRA has grown steadily with hundreds of new active members and its database of thousands of cars. Race weekends take place at some of the finest racing venues in the United States, including Charlotte Motor Speedway, WeatherTech Raceway Laguna Seca, Sebring International Raceway, Road America, Watkins Glen International, Michelin Road Atlanta Raceway, the Mid-Ohio Sports Car Course, Portland International Raceway, Auto Club Speedway, Lime Rock Park, Sonoma Raceway and Virginia International Raceway (VIR). In 2013, SVRA hosted the first U.S. Vintage National Championships at the Circuit of The Americas (COTA) in Austin, Texas—a tradition it continues today. Find additional information on SVRA, a complete annual schedule, and entry lists on the SVRA website. Be sure to check our Facebook page and YouTube channel, which currently boast a library of over 300 action-packed event videos, or follow us on Twitter and Instagram. Most SVRA races will be live-streamed on the SVRA app.
About the Trans Am Series presented by Pirelli: The Trans Am Series presented by Pirelli began igniting the passion of motorsports fans across the world in 1966 and has been home to some of the greatest names in road racing. Today, Trans Am continues to honor its legacy, while challenging the status quo in racing, through meaningful racing platforms and a driver-oriented focus. The Trans Am Series is operated by The Trans Am Race Company, LLC (TARC), and oversees the management and marketing of the Trans Am Series, presented by Pirelli. SCCA Pro Racing sanctions Trans Am events and provides operations services to the Series.
For more on the Series visit www.gotransam.com, “like” Trans Am on Facebook at www.facebook.com/gotransam, or follow Trans Am on Twitter @gotransam. Download and subscribe to the new Trans Am by Pirelli App to stream all the race action live.